Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Wednesday, February 22, 2012

Mobile Device That's Better for a Jotter Than a Talker

Mobile Device That's Better for a Jotter Than a Talker


By WALTER S. MOSSBERG.


Lots of folks carry a smartphone, and, at least some of the time, tote a second mobile device - an iPad or other tablet. But some people might prefer a product that combines the two. Similarly, many have come to love the finger-controlled interface popularized by Apple, but might prefer at times to use a stylus, a common tool in the pre-iPhone days.


Samsung is hoping to offer all of the above. On Sunday, it's introducing to the U.S. a phone-tablet hybrid with a large 5.3-inch screen that uses a stylus as well as your fingers. It's called the Galaxy Note and costs $300 with a two-year AT&T contract.


While the Note could be mistaken for a small tablet, Samsung insists it's a phone that merely offers some of the roominess of a tablet. And in fact, it runs the last purely phone-oriented version of Google's Android operating system, called Gingerbread. This product positioning may be due to bad memories of another company's effort to sell such a 'tweener: Dell's 5-inch Streak, which was marketed as a tablet that could make calls and failed miserably in 2010.


After testing the Galaxy Note, I have decidedly mixed feelings about it. It isn't a very practical phone and, as a tablet, it can't match the experience of the iPad, which is more spacious and has over 150,000 apps designed for it. However, I can see where some folks might consider the 5-inch screen a good trade-off for much better portability than other tablets, and Samsung has done some very interesting work in making the stylus, which is stored in a slot on the device, useful.


As a mobile phone, the Galaxy Note is positively gargantuan. It's almost 6 inches long and over 3 inches wide. When you hold it up to your ear, it pretty much covers the entire side of your face. You look like you're talking into a piece of toast.


The Note is so big, an iPhone can almost fit within its display. And it dwarfs even the more-bloated crop of recent Android phones, like Samsung's own Galaxy S II series, whose screen can be as large as 4.5 inches. And while it can fit into a large pocket or handbag, the Note isn't going to slip unobtrusively into your jeans or a small purse. It weighs 6.28 ounces, nearly 30% more than the iPhone and nearly 50% more than some Galaxy S II models.


For people who use Bluetooth earpieces all the time, or who primarily use the speakerphone function, the Note's size may not be a problem. But for the rest, the Note is just too large to go without a more reasonably sized phone, which defeats the one-device argument.


Voice quality in normal use was good. But, in my limited tests of its Bluetooth voice capabilities, the caller on the other end felt the Note sounded significantly worse than the iPhone or other Android models I've tested.


However, as a data device, I liked the Note a lot. Its screen sports a high resolution that made photos, videos and text look very good. It uses AT&T's high-speed LTE data network, where available, and in my tests it was very fast. The larger screen enabled more of a Web page to be visible without scrolling than on typical phones.


Like all Android devices, it has fewer, and, in my opinion, generally lower-quality third-party apps than the iPhone. But those I tried worked well. The Note was consistently speedy and responsive.


The 8-megapixel rear camera and 2-megapixel front camera both did a good job. Photos and videos I shot from the rear camera were excellent. But I found the sheer size of the Note undercuts its convenience as a camera and there's no dedicated camera button or quick way to launch the camera when the screen is locked, as there is on some other phones.


In moderate mixed use, where I played music and videos, surfed the Web, texted, used email constantly and took pictures, the Note's battery lasted more than a full day between charges.


Unlike Apple, Samsung allowed AT&T to load a bunch of its own apps you might not want on the Note, like a $10 to $15 a month program for locating family members via cellphone GPS. A particularly egregious example is a Yellow Pages app that's jammed into the very top of your contact list.


Another drawback: While other Android phones I've tested can be plugged into either a PC or a Mac so you can manually transfer files onto them, I couldn't get the Note to do this with either of two Macs I tested with it. It did work with Windows machines.


The stylus is a big plus, at least for users who like to jot down notes, create sketches or annotate documents in a way that's much more precise than using a fingertip. Even on the iPad, which wasn't designed for a stylus, third-party styli have become quietly popular, but Samsung has taken the idea much further.


The Note's stylus, called the S Pen, can be used instead of a finger to launch and operate apps. But that isn't its main purpose. It's meant to work closely with a special app called S Memo that allows you to take notes or make sketches. These can be saved or shared via email or text messaging, or uploaded to sites like Facebook. They can include photos or typed text.


The software allows the stylus to draw in different colors and widths and to emulate a brush or marker.


A button on the side of the stylus can be pressed while tapping the stylus on the screen to bring up a light version of S Memo for quick notes, or to capture whatever is on the screen as a photo that you can annotate with the pen and send off to others.


Samsung plans more pen-oriented apps, and there are some games and drawing apps for the stylus. Some similar apps are available for the iPad and iPhone, but Samsung is investing more in the stylus and what it can do. For people who like jotting notes or sketching, the stylus alone could be a reason to buy the Note.


The Samsung Galaxy Note isn't for everyone, and I can't recommend it as the main mobile phone for most people. But as a stylus-driven small tablet, it might be just what some users are looking for.



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Mozilla's Boot2Gecko Mobile Platform and Gaia UI

Mozilla's Boot2Gecko Mobile Platform and Gaia UI


By Ryan Paul.


Mozilla launched a new project last year called Boot2Gecko (B2G) with the aim of developing a mobile operating system. The platform's user interface and application stack will be built entirely with standards-based web technologies and will run on top of Gecko, the HTML rendering engine used in the Firefox web browser. The B2G project has advanced at a rapid pace this year and the platform is beginning to take shape.


The B2G team at Mozilla is preparing to give a demo of the platform's user experience at the upcoming Mobile World Congress (MWC) event. Mozilla's Brendan Eich told us via Twitter that the B2G project has already attracted partners, including one that is developing its own custom home screen. This suggests that multiple parties, possibly hardware vendors, are interested in adopting the platform.


According to a roadmap recently published by Mozilla, the B2G project could potentially reach the product stage by the second quarter of 2012. That's a highly ambitious target, but the project's impressive rate of development suggests that it can be done. The pervasive use of HTML and JavaScript to build the user interface and application stack is no doubt speeding the project along. Web technologies are very conducive to rapid development.


The B2G platform consists of three main layers. The bottom layer, which is called Gonk, includes the Linux kernel, the hardware abstraction layer, the telephony stack, and other low-level system components. The middle layer is the Gecko rendering engine, which has been improved with new APIs that expose device capabilities. The top layer is Gaia, the B2G user interface, which is built entirely with HTML and JavaScript.


The Linux kernel that is used in Gonk is said to be "reasonably close" to upstream Linux. According to Mozilla's documentation, Gonk uses some of the underlying bits of the Android open source project, including some minor kernel customizations, in order to make it easier for hardware vendors to get B2G running on Android hardware. B2G is not based on Android, however, and will not run Android applications. It's currently possible to replace the Android environment on a Samsung Galaxy S II with a B2G build.


Much of the interaction between the Gecko and Gonk layers will be mediated by a B2G process that runs with a high privilege level and acts as a sort of Gecko server. The B2G process will paint to the framebuffer and interact with hardware components like a built-in GPS antenna or camera.


The wireless modem functionality is implemented in a radio interface layer (RIL) daemon, which B2G will interact with through a simple proxy process. Actual web content and multimedia playback will be handled by separate processes that communicate with the B2G process.


Mozilla aims to build the entire B2G user interface and application stack with native HTML and JavaScript. In order to accomplish that, Mozilla launched the WebAPI project, which exposes device functionality to web content through JavaScript APIs. Mozilla has already previously introduced APIs for accessing certain device capabilities, such as the accelerometer and geolocation APIs that are supported in the mobile versions of Firefox.


The WebAPI project goes a step further and adds a great deal of additional functionality for tasks like taking pictures with the built-in camera, dialing the phone, accessing the device's battery level and status, sending and managing SMS messages, accessing the user's address book, and making a device vibrate. These capabilities are largely made accessible to web content through a set of JavaScript APIs. This means that the B2G dialer interface, for example, is just a web page that uses a JavaScript function to initiate a call.


Mozilla is working to standardize these APIs through the W3C Device APIs working group. In theory, the same underlying JavaScript APIs that are used to enable access to underlying platform features on B2G could eventually be supported natively in the default web browsers that ship with other platforms.


The standardization effort around device APIs is especially significant. If the APIs gain widespread adoption, it would make it possible for large portions of the B2G user experience and application stack (which are, essentially, just web content) to run in web browsers on other platforms. At that heart of Mozilla's agenda for B2G is a vision of the future in which browser-based mobile applications, built with standards-based HTML and JavaScript, will be capable of doing everything that can be done today with the native mobile application development frameworks.


Because B2G's Gaia user interface layer is implemented in HTML and JavaScript, it can technically run in a regular desktop web browser. Of course, the device-related capabilities will only work when the content is run in an environment that has WebAPI support.


We tested the Gaia home screen user interface and several of the platform's applications in a Firefox nightly build. All we had to do to get it running was download the code from the relevant GitHub repository and then open the homescreen.html file in Firefox.


When the page loads, the user will see the B2G lock screen, which displays the current date and time. The home screen interface can be accessed by dragging the lock screen up. The home screen displays a grid of application launchers and has a notification bar at the top. You can drag a notification slider down from the bar, much like the equivalent user interface element in Android.


If you look at the source code of the homescreen.html page, you will see that the contents of the interface, including the lock screen, are created with HTML div tags with some JavaScript code to handle interaction and populate the values. It's quite simple and predictable web content.


Individual applications run inside of a frame in the homescreen interface. We tested several applications, including a dialer, a web browser, and a map application. Like the home screen, these are all implemented in HTML and CSS. The web browser is basically a web page with an HTML input element for the URL bar and an embedded iframe element where the page content loads.


The current implementation of the Gaia environment is still simplistic and incomplete, but it offers a compelling demonstration of how conventional web content can be used to create a smartphone user experience. It's possible to do anything in the B2G user interface that can be done with HTML and CSS, so the possibilities for styling and theming are prodigiously extensive. Such intrinsic flexibility could help make B2G appealing to hardware vendors because it would make it easier for them to create custom user interfaces that differentiate their products.


Mozilla hasn't created an HTML-based widget toolkit for application development. The applications currently included in Gaia are just straight markup with CSS for design. It's theoretically possible to use existing HTML widget toolkits in B2G, however, such as jQuery Mobile and Sencha Touch.


The B2G project is off to an impressive start. The underlying concept of bringing native application capabilities to the standards-based web technology stack is also tremendously compelling. It hints at the possibility that the open web could someday provide a unified application platform for mobile devices.


It's also worth noting that the project is entirely open. As Eich pointed out to us yesterday in response to our coverage of Open webOS, the B2G project has had open governance and public source code since its first day. B2G also benefits from Mozilla's engineering talent and potential partners. The B2G platform has an opportunity to bring positive disruption to the mobile landscape and be a serious contender.



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Wednesday, February 1, 2012

Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter Despite Soft Demand for Feature Phones, According to IDC

Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter Despite Soft Demand for Feature Phones, According to IDC


FRAMINGHAM, Mass., Feb 01, 2012 (BUSINESS WIRE), VIA:marketwatch.com.


The worldwide mobile phone market grew 6.1% year over year in the fourth quarter of 2011 (4Q11), as the feature phone market declined faster than anticipated, dragging market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11 compared to 402.8 million units in the fourth quarter of 2010. The 6.1% year-over-year growth was higher than IDC's forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11.


"The mobile phone market exhibited unusually low growth last quarter, which shows it is not immune to weaker macroeconomic conditions worldwide," said Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker. "The introduction of high-growth products such as the iPhone 4S, which shipped in the fourth quarter, bolstered smartphone growth. Yet overall market growth fell to its lowest point since 3Q09 when the global economic recession was in full bloom."


While smartphones continue to grow in popularity, feature phones still comprise the majority of all mobile phone shipments. "Feature phones accounted for a majority of shipments from four of the five market leaders during the quarter," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. "Even though their proportion is eroding, feature phones maintain their appeal on the basis of price and ease of use.


"At the same time, feature phones are fighting to maintain their market share," adds Llamas. "To meet the challenge, feature phones are becoming more like smartphones, incorporating mobile Internet and third-party applications. While this may not stem the smartphone tide, it should slow down the rate at which smartphones are selected over feature phones."


Regional Highlights


-- In Asia/Pacific (excluding Japan), the feature phone market declined in conjunction with the region's largest feature phone markets -- China, India, and Indonesia. The impact on phone demand due to the holiday season, which generally means a sales uplift, was minimal in this category. Meanwhile, smartphones maintained their growth momentum as the iPhone 4S was well received in Australia, Hong Kong, Korea, and Taiwan. Competition in the Android market intensified as mid-range vendors, such as Lenovo, Coolpad, and Huawei, shipped large numbers in their home market of China. Elsewhere, the rest of the Android market was dominated by Samsung, followed by HTC and LG. Windows Phone gained some momentum thanks to sales of the HTC Titan and Radar and Nokia Lumia. In Japan, pent-up demand for mobile phones after last year's natural disasters and weakened economy meant unusually high growth for the country's mobile phone market. Smartphone sellers, such as Apple, fared particularly well while non-Japanese vendors continue to make incremental gains in the market.


-- The Western European mobile phone market was impacted by lower demand, a result of the worsening economic environment. Smartphone growth was not enough to offset the feature phones decline, despite excellent performances from Apple and Samsung. Nokia experienced another difficult quarter as a result of its transition towards Windows Phones. Feature phone shipments were near historic lows, supported primarily by very low-end devices. Overall, the Central Europe, Middle East and Africa (CEMA) markets showed strong double-digit growth due in large part to Samsung's continued strength in the regions. Bucking its global troubles, Nokia shipments flattened out in the regions after a strong third quarter, enabling it to remain the market leader in the regions. Apple continued to make quiet progress in the regions as well.


-- In North America, smartphones held the spotlight with the launch of the Apple iPhone 4S, while LTE smartphones from HTC, LG, Motorola, and Samsung also made important gains. Research In Motion launched several new phones running on BB OS 7 during the quarter, and signaled a late 2012 timetable for its first BlackBerry 10 smartphones to reach the market, leaving an opportunity to its competitors to attack its market share.


-- Smartphones also took center stage in Latin America with the launch of multiple models across the region, particularly sub-$200 Android models. The low price points have enabled broader appeal, and have also found placement among popular prepaid markets. Although smartphones continued to grab attention, low-cost feature phones ruled the market, with strong participation from Nokia, Samsung, and multiple Chinese vendors.


Vendor Highlights


Nokia finished the year exactly where it began: as the undisputed leader of total mobile phone shipments. The company took another step in its storied transition, having officially launched its first Windows Phone-powered Lumia smartphones and its Asha line of smartphone-like feature phones. While both have received positive response from the market, Nokia has been quick to adjust its retail experience, customer engagement, and hardware bug fixes. At the same time, the increased focus on the Lumia, combined with changing market conditions in key markets, has prompted Nokia to change its strategy on Symbian smartphones. Fewer Symbian devices will be sold in 2012. Still, Nokia's broad distribution around the world and manufacturing capabilities make it a serious contender to maintain its leadership position.


Samsung finished the quarter and the year reaching new record levels: breaking the 90 million unit mark for the first time in a single quarter and breaking the 300 million mark for the first time in a single year. Leading the charge for Samsung was its growing smartphone volumes, boosted by the release of several high-end devices (Galaxy S II, Galaxy Note, Galaxy Nexus), mass market models (Galaxy Ace, and Galaxy Y), and new Windows Phone smartphones (Focus Flash and the Focus S). These, along with its own steadily growing feature phone volumes, pushed Samsung closer to market leader Nokia, with fewer than 20 million units separating them in 4Q11.


Apple jumped into the third spot globally from the fifth spot last quarter thanks to a record-breaking quarter of shipments. That represents the Cupertino-based company's highest-ever ranking on IDC's Top 5 global mobile phone leaderboard. The launch of Apple's iPhone 4S smartphone, which is now available in over 90 countries (as of mid-January), was the primary reason the company leapt over LG and ZTE in 4Q11. Device sales in the U.S. and Japan were particularly strong given extra sales days in the quarter and carrier distribution.


LG's total volumes declined for the third consecutive quarter, sinking to levels not seen since the second quarter of 2007. Driving this result was a combination of waning interest in its aging feature phones and stalled smartphone volumes. In addition, from a full year perspective, LG posted the largest full year-over-year decline among the leading vendors. Still, the quarter did have some bright spots, including a return to profitability and a warm reception for its Optimus LTE smartphones across multiple markets. 2012 will feature more smartphones from LG, especially LTE-powered models, but the competition has similar smartphone strategies.


Chinese vendor ZTE nearly tied with LG for fourth place, with fewer than a million units separating the two vendors. Long known as a purveyor of entry level devices, ZTE's smartphones increasingly moved into the spotlight. The company's primary targets included countries throughout Asia/Pacific, but it also gained presence in EMEA and Latin America, and branched out into North America. Key models for the quarter included its popular mass-market Blade and mid-range Skate Android smartphones, and recently the company added its first Windows Phone-powered smartphone, the Tania.


Top Five Mobile Phone Vendors, Shipments, and Market Share, Q4

2011 (Units in Millions)

Vendor 4Q11 Unit 4Q11 Market 4Q10 Unit 4Q10 Market Year-over-year

Shipments Share Shipments Share Change

Nokia 113.5 26.6% 123.7 30.7% -8.2%

Samsung 97.6 22.8% 80.7 20.0% 20.9%

Apple 37.0 8.7% 16.2 4.0% 128.4%

LG Electronics 17.7 4.1% 30.6 7.6% -42.2%

ZTE 17.1 4.0% 15.7 3.9% 8.9%

Others 144.5 33.8% 135.9 33.7% 6.3%

Total 427.4 100.0% 402.8 100.0% 6.1%


Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012


Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.


On a full-year basis, the worldwide mobile phone market maintained its upward trajectory by growing 11.1% in 2011, which was down from the 18.7% year-over-year growth experienced in 2010. While part of the slowing growth can be attributed to softening demand for feature phones, IDC expects continued double-digit growth in the years ahead as smartphones continue to capture a greater share of the overall market.


Top Five Mobile Phone Vendors, Shipments, and Market Share

Calendar Year 2011 (Units in Millions)

Vendor 2011 Unit 2011 Market 2010 Unit 2010 Market Year-over-year

Shipments Share Shipments Share Change

Nokia 417.1 27.0% 453.0 32.6% -7.9%

Samsung 329.4 21.3% 280.2 20.1% 17.6%

Apple 93.2 6.0% 47.5 3.4% 96.2%

LG Electronics 88.1 5.7% 116.7 8.4% -24.5%

ZTE 66.1 4.3% 50.5 3.6% 30.9%

Others 552.1 35.7% 443.6 31.9% 24.5%

Total 1,546.0 100.0% 1,391.5 100.0% 11.1%


Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012


Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.


About IDC


IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .


All product and company names may be trademarks or registered trademarks of their respective holders.



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Will mobile campaign donations be a game-changer for politicians?

Will mobile campaign donations be a game-changer for politicians?


BY MIKE FLACY, VIA:digitaltrends.com.


While many smaller retailers have adopted Square's mobile payment technology for consumer purchases, candidates seeking presidential office in 2012 have the same idea for fundraising.


Detailed by reports from both the campaigns of President Barack Obama and Republican challenger Mitt Romney, Square's mobile payments hardware is being rolled out to collect campaign donations. Fundraisers are being outfitted with the small, plastic credit card reader which can be used with the iPhone, 3G iPad or Android smartphone to collect money while campaigning within neighborhoods or other commercial locations. Assuming that this program is successful when collecting money for presidential candidates, more politicians in lower levels of office could also adopt the strategy of collecting thousands of micro-payments with mobile smartphones or tablets. During the 2010 campaign season, the Square application was used by New York politician Reshma Saujani as well as Silicon Valley's Josh Becker for political campaigns.


According to Obama re-election campaign spokeswoman Katie Hogan, she stated "Eventually we want to make a version of the Obama Square application available to everyone from within the App Store. Someone who is a supporter of the campaign can then download the app, get a Square attachment and can go around collecting donations." All money collected by the application would go directly to the Obama campaign and supporters wouldn't need to get the approval of the local campaign office to become a fundraiser. The Square application that's being used by campaign officials across the country does comply with Federal Election Commission's rules on mobile payment donations.


Last year, Square partnered with the Salvation Army in a similar manner to help the organization collect donations through credit cards rather than limiting collections to loose change, bills and checks. This program was rolled out in large cities such as New York City and San Francisco. It helped cut down on theft of typical collections, but Square also continued to collect its standard 2.75 percent fee on all transactions.


The same processing fee will apply to political campaign donations, but does offer the public a digital paper trail to keep track of the donation. Identical to the standard Square application, the payee will receive a receipt through SMS or email. Outlined within the Federal Election Commission's rules, the Square application has to collect specific information from the donor such as employer name, occupation, name, street address, city and zip code.


As stated by Square's brand marketing representative, "It's now easier than ever to give to campaigns of any political stripe. At a campaign, or any political event, donors will be able to give on the spot. They won't have to run home and get a check or fill out long paper forms."


Romney's campaign is also rolled out a "beta test" of the technology in Florida during today's primary with merchandise sales and fundraising. Since Romney won the Florida primary with approximately 46 percent of the vote, it's likely that Romney fundraisers are using the Square hardware to collect donations tonight from registered Republican voters.


According to Romney campaign digital director Zac Moffatt, he stated "Anything that reduces the barrier to donate is going to help us with our supporters. The challenge on this sort of thing is never with the technology, it's with the compliance. We're making sure everything we're doing follows fundraising rules and is compliant with the FEC," in regards to Square's mobile payment technology.


The Romney campaign is also looking into creating a custom mobile application, similar to Obama's campaign, that would allow anyone to collect money for the Republican candidate using the Square hardware. According to campaign officials, they are also looking into developing an iPhone specific application to collect donations through an app interface. However, Romney campaign officials are concerned about the 30 percent revenue cut that goes to Apple when a micro-transaction is conducted through an application downloaded from the iTunes App Store.


Facebook's Mobile Monthly Active Users Grew 21% Over Past Four Months


By Sarah Perez, VIA:techcrunch.com.


Earlier analyst estimates from December had pegged the monthly active users of Facebook's mobile apps at around 300 million per month. This number includes smartphone apps, like those for the Android and iPhone, but also apps that run on BlackBerry, Nokia, and feature phones. At the time, that number equated to roughly 40% of the company's overall user base.


Facebook hadn't revealed an official number for monthly active users on mobile since September, however, which was then at 350 million users for both mobile apps and mobile web combined. Today, thanks the Facebook IPO filing, we have an update to the official numbers: there are now 425 mobile monthly active users as of December 2011, out of Facebook's total 825 million users.


Facebook defines a monthly active user (MAU) as a user who accessed Facebook via a mobile app or via mobile-optimized versions of the Facebook website (e.g., m.facebook.com), whether on a mobile phone or tablet device like the iPad, during the period of measurement.


The company said that mobile usage of Facebook increased in 2011, including in major developed markets like the United States where smartphone penetration has been rapidly growing. But the mobile MAU has also been driven by other product enhancements, including Facebook's acquisition of Snaptu in April 2011 and the launch of the long-awaited Facebook iPad app in October.


However, despite the large numbers of mobile users for the social network, Facebook doesn't currently display ads through either its mobile apps or websites. That's a large, untapped market for Facebook's advertising efforts, since, in many cases, users only engage with Facebook via mobile – not on the desktop-sized web. Not surprisingly, Facebook didn't assign a number to its "mobile only" demographic. When it comes to how many Facebook users only interact with the social network via apps or the mobile website, it's still going to be anybody's guess.


Facebook also notes that its revenue may be negatively affected by the fact that it doesn't currently monetize its mobile user base via ads. This will continue "unless and until" it rolls out either ads or sponsored stories (promoted stories from advertisers) to mobile devices. The global mobile advertising market was $1.5 billion in 2010 and is expected to grow at a 64% compound annual rate to $17.6 billion in 2015, Facebook notes in the filing. With that number in mind, Facebook says it believes in its potential future monetization opportunities. (No kidding).



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Health Discovery Corporation Launches Android Version of Popular MelApp, Melanoma Risk Analysis Mobile Phone App

Health Discovery Corporation Launches Android Version of Popular MelApp, Melanoma Risk Analysis Mobile Phone App


MelApp Named One of the Top Ten Apps that can Save Your Life in Parade Magazine


SAVANNAH, Ga., Feb 01, 2012 (BUSINESS WIRE), Via:marketwatch.com.


Health Discovery Corporation, the molecular diagnostics company that launched MelApp, the first SVM-based image analysis iPhone app for melanoma risk assessment, today debuts its popular MelApp mobile app for Android(TM) devices. Now, health-conscious consumers can easily learn about melanoma and identify areas on their skin which may need attention from a specialist, anytime, anywhere with their iPhone, iPod Touch and iPad, as well as Android smartphone.


First launched this summer for iPhone, MelApp uses highly sophisticated patent protected mathematical algorithms and image based pattern recognition technology to analyze an uploaded image. The app was validated using an image database licensed from Johns Hopkins University Medical Center and uses a device's camera feature to deliver a risk analysis of user's photographed skin lesions within seconds. In addition, MelApp can use the smartphone's GPS to refer users to physicians specializing in the diagnosis and treatment of melanoma for proper medical diagnosis and treatment.


"Being currently used in nearly 50 countries, and having been named one of the 'Top 10 Apps That Could Save Your Life' in a recent issue of Parade Magazine, MelApp has become a worldwide success," stated Stephen D. Barnhill, M.D. Chairman and CEO of Health Discovery Corporation. "With the launch of MelApp for Android our goal was to extend the availability of this easy to use, inexpensive and potentially life-saving app to the more than 46 percent of the smart phone market that use Android devices, according to Nielsen."


Now available for iPhone, iPod touch, and iPad, as well as for Android, MelApp is available for download at a special limited time price of $1.99 at the following app marketplaces:


-- iTunes App Store - http://itunes.apple.com/us/app/melapp/id446669257?mt=8&ls=1


-- Android Marketplace - https://market.android.com/search?q=MelApp&c=apps


This version of MelApp for Android has been optimized for the Droid X. For support and technical inquiries. Physicians who diagnose and treat melanoma can become a subscribing member of HDC's physician referral network.


About MelApp & Health Discovery Corporation


MelApp uses highly sophisticated patent protected mathematical algorithms and image based pattern recognition technology to analyze the uploaded image. MelApp was validated using an image database licensed from Johns Hopkins University Medical Center and uses a device's camera feature to deliver a risk analysis of user's photographed skin lesions within seconds. The app can use the iPhone GPS to refer users to physicians specializing in the diagnosis and treatment of melanoma for proper medical follow-up. MelApp by Health Discovery Corporation is available at a special limited time introductory price of $1.99. For more complete details.


Health Discovery Corporation is a molecular diagnostics company that uses advanced mathematical techniques to analyze large amounts of data to uncover patterns that might otherwise be undetectable. It operates primarily in the emerging field of personalized medicine where such tools are critical to scientific discovery. Its primary business consists of licensing its intellectual property and developing its own product line of biomarker-based diagnostic tests that include human genes and genetic variations, as well as gene, protein, and metabolic expression differences and image analysis in digital pathology and radiology.


Forward-Looking Statements


This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, the accuracy of which is necessarily subject to risks and uncertainties, including, without limitation, statements regarding future performance, opportunities and investments, and anticipated results in general. From time to time the Company may make other forward-looking statements in relation to other matters, including without limitation, commercialization plans and strategic partnerships. Actual results may differ materially due to a variety of factors, including, among other things, the acceptance of our approach to applying mathematics, computer science and physics into the disciplines of biology, organic chemistry and medicine and our products and technologies associated with those approaches, the ability to develop and commercialize new drugs, therapies or other products based on our approaches, and other factors set forth from time to time in the Company's Securities and Exchange Commission filings.


All forward-looking statements and cautionary statements included in this document are made as of the date hereof based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statement or cautionary statement.



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