Batteries Emotion: AMD ATI brand buried

AMD ATI brand buried

AMD graphics products will in future no longer under the name "ATI" market his. As the chip developer has announced in a conference call will be such as the upcoming HD 6000 graphics card series is called "AMD Radeon" who - without the acronym ATI. Current products will continue to accept the name "ATI Radeon" vekauft below.

AMD's corporate vice president John Volkmann, who is responsible for the branding of the group, explained the change with a brand study has, according to the combination of AMD and Radeon greater effect than the combination of ATI and Radeon. In addition, many users is not currently clear that behind the brand ATI AMD. As one customer pointed out triple in the willingness to buy an AMD product. The name change will strengthen the brand so AMD.

Especially in view of the upcoming Accelerated Processing Unit ( APU ) merger , the first central and graphics processor on a The combined, constitutes a clear brand positioning important, Volkmann. In addition, AMD wanted the 2009 program established brand vision to expand. As of 2011, chipsets and CPUs that are marketed under the name.

AMD ATI Technologies in July 2006 was 5.4 billion U.S. dollars applied to . Since then it has under the name of ATI Radeon graphics products.

AMD adopted in 2011 by the ATI brand. Chipsets and CPUs are marketed as the future vision.