Apple gives the iPhone cheap no chance
Desire and reality for iPhone fans currently differ widely: It was not a stripped down "iPhone nano" type, Apple introduced even more clear. Still, Apple can afford this opinion - but the economic crisis facing the door.
"You know our philosophy, we will not get into the mobile mass market", says Tim Cook, Apple's interim CEO at the presentation of the figures. "Leave the rest of us. Our goal is not to be in the numbers of leading mobile phone manufacturers. Our goal is to build the best phone. "
So not a cheap iPhone. What is in the interest of fans, does not necessarily be in the interest of Apple. The iPhone currently enjoys worldwide popularity, also is the current second version does not even launched in all countries. At the same time no other manufacturer has a similar popular product. Apple is afraid with the cheap iPhone itself rather than to weaken the competition.
So why would Apple cannibalize yourself? The only reason could be the looming economic crisis. Although the slowdown in consumer electronics group defies been extremely successful, but just the iPhone's sales are declining sharply. Apple is the world in the last three months of last year, nearly 4.4 million devices got rid of. In the previous quarter the figure was around 6.9 million units. That means a loss of more than 35 percent.
Want to arrest those responsible for this decline in sales. For customers to make the iPhone more palatable to the subsidization of the devices by pushing ahead. So far, so that the Apple phone is not offered in all countries at reduced prices. "It is obvious: Our sales are much lower in markets where the device is not subsidized", as interim CEO Cook. "We intend to respond in future to better off."
The rampant economic crisis, then, is the greatest enemy of Apple's - even if Palm recently announced a smartphone that has the stuff to the iPhone to come from the throne.
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