The blog post via: Material cost of the Apple iPad broken
Material cost of the Apple iPad broken
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Experience shows that it takes not very long until the material costs of a new product, which is represented everywhere in the media, until it is broken down into its smallest details. It is not surprising that only a few days after the iPad official unveiling of Apple’s manufacturing and material costs are known.
When it comes to Brian Marshall, his sign of U.S. investment bank analyst Broad Point Amtech, as are the pure material, including a $ 10 surcharge on manufacturing costs, the 16-gigabyte version for about 270 U.S. dollars. Basis of this statement is a “bill of materials” (BOM BOM), but not included in the 20 U.S. dollar as a reserve for warranty costs. With this award would be the variant with 16 gigabytes of memory and Wi-Fi at a production price of 290.50 U.S. dollars.
By far the most expensive component is as expected, the 9.7 “display, which is estimated at about 100 U.S. dollars. Followed by the aluminum enclosure and space for every 25 U.S. dollars. With about U.S. $ 15 from Apple suggests A4 has developed a chip component viertteuerste book.
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The situation is different however from the accounts in the UMTS version with 16 gigabytes, for Apple’s approximately 130 U.S. dollars more calls, but only a marginally higher material and production deployment of just over 16 U.S. dollars. Thus, the UMTS device will cost around 306 U.S. dollars, but sold for 629 U.S. dollars and can thus remain about 52 percent of the selling price to cover the development costs, among other iPad for that.
In similar regions also move the 32-gigabyte versions. While the version that has the only WLAN on board, for around 316 U.S. dollars and produced for 599 U.S. dollars are sold, it is the device that can also connect to the mobile Internet, with 332 U.S. dollar production costs a retail price of 729 U.S. dollars. Apple iPad Sales & material prices Product Price Costs iPad 16GB $ 499 $ 290.50 iPad 32GB $ 599 $ 316.00 iPad 16GB + 3G $ 629 $ 306.50 iPad 32GB + 3G $ 729 $ 332.00
Marshall expects for 2010 sales figures for the iPad between 2,2 and 7 million shares, for which the iPad would be a bestseller. Another analyst Ezra Gottheil, volunteered to speak with speculation, which consider that Apple in the future to further price cuts are in the position and could pose a serious competitor to the iPad the netbook market.
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